All Things Video

Videography has changed the visual world. It is the topmost content on the internet. Social media nowadays are more and more focused on creating videos and YouTube plays a huge role in the rise of Video content. With marketing now more visual-based, let us look at all things videos and how they impact us.

Video production takes a lot of creativity. From scripts to visualizing, filming, and then editing to bring an idea to life through production. Getting the message of your video right is fundamental. Before getting into all the details of how video production works, let us understand why videography has gained so much popularity.

The Strength of YouTube

Whenever someone speaks of videos, the name of YouTube goes untouched. It is one of the biggest and most popular social media platforms in the world right now. From containing vines to education to music, YouTube has it all. Your videos that you upload on YouTube not only show up when searched on the site but also in other different search engines.

4 million videos are viewed per day on YouTube and over 800 million users visit YouTube every month. It is also one of the best platforms to express your creativity as well as your business. More and more people are uploading videos, publishing their skills, and working on the internet via YouTube.

Free to use

Apart from using YouTube Premium, it is free. The website is accessible via the app or website from all over the world. This gives you the advantage to experiment and post your content without worrying about any form of expense.

You can post almost any form of video with no time limitations and have people subscribe to your channel helping you grow. YouTube being free means that your audience is also freely using social media to view your content.

Monetization for video content

Video Production Durban – YouTube

Your views on YouTube not only put you out in the market but also makes you money. Many people all over the world are earning their living by the help of creating video content, publishing them, and generating revenue from YouTube.

With your videos always up and running on your channel, there will always be an incoming coming from YouTube once your videos are eligible for their monetization policy.

Audience Growth

YouTube search and its algorithm make it easy to get noticed. This helps you get millions of views and many more subscribers. It is an easy platform to live your dreams and grow a fan base. Your videos are also suggested with similar videos so similar audiences are provided with the best video content out there, making you grow your audience as well.Business Promotion

With videos playing one after another comes the interval with ads. For businesses who are looking to brand and promote to a wider audience, these advertisements are to help them. Businesses can simply put out an ad or a small video package promoting their brand and reach out to many.

Ads deliver brand-related information to you. This helps such businesses get noticed and grow as a brand promoting their product.


Why Does Your Company Needs Video For Marketing?

Video productions help grab attention. Businesses use videography nowadays to promote their products, grab customer interest and also invite future investors into their business. Here are some of the reasons why videos are being used more these days than static pictures.

Descriptive

A video package when launched is much more visualizing than the traditional ways of promotion via static photograph ads. Videos help explain the business or product better. They can visually show features that will draw more and more people into investing in their business.

If not, they will still be aware of the product existing in the market as they have seen it because of the video visuals.

Message deliverance 

A brand to connect to a wider audience needs to tap into their emotions. Videos that carry messages will reach out to a wider audience than ever before. It will emotionally connect the audience or customer to the product leading them to invest in it.

When a message is visually represented it is well understood by the audience as well. This helps promote brands that are looking to make an impact or create awareness.

Enjoyable

Apart from all the business motives and marketing, videos, in general, are enjoyable to watch. This is why there are sites other than YouTube which promote all kinds of video content such as Instagram, TikTok, etc. People love watching and making videos. Whether it’s a movie or a music video, the audience loves something they can visualize.

Instead of reading an article, sometimes a group of audience members would just look it up on YouTube to have a better idea.

Videos work well for SEOs

Uploading your videos on social media platforms helps target common search terms that help your business get to the topmost pages of Google. Google also includes YouTube suggestions for many search results.

Videos can be used in many different ways

When it comes to video production, it is an open field to try out different ideas. Marketers have also grabbed this opportunity to have plenty of options in which they can use video content to promote themselves. It is an easy way to find ideas that fit into the company’s marketing goals.

Make Engaging Videos With GCV Video Productions Durban

If you are looking for ways to grow your business using videos to grab a wider audience, then consider a trustworthy GCV Video Productions which consists of the best videographer Durban has to offer.

Our Video Company has produced many videos for some of the biggest South African and international brands. Subscribe to our YouTube Channel to never miss out on our videos.

Conclusion

Videos are enjoyable to watch. It helps explain the business or product better, being more descriptive and delivering the right message to the right audience. People around the world are earning their living by creating videos.

Uploading your videos on social media platforms helps target common search terms that help your business get to the topmost pages of Google.

www.gcv.co.za, videography Durban

videography durban flooding video

Hi everyone.

I know it has been a while but it has been very busy. I will post a few videos from the last two months and share with you guys all the work that has been happening. Just short of a month ago KZN was hit with severe flooding, 435 deaths with bodies still unaccounted for and millions of rand’s worth of damage to property across Kwa-Zulu Natal.

On Monday 11th April I was returning from Westville to Pinetown, I noticed the traffic at the Stapleton off ramp was backlogged, this either means an accident or…the river (Bloodbank River) is rising above the bridge and running over the road (Stapleton Road). I rushed home and got the drone. I drove to a road nearby the Bloodbank River bridge. In the pouring rain I switched the drone on and took off to get some river footage. I was very careful to fly the drone in the pouring rain. I could not risk damage to the drone.

The Stapleton Rd off ramp under water on 12th April 2022

As you can see in the video, the road is completely underwater. This intersection is always severely hit in heavy rains. At the moment of filming it was raining very hard! I was very fortunate to not have any damage to the drone. GCV Productions strives to be the best videographer durban.

Below are some links to other flood damage in Durban. It has been reported the floods have been the worst flood distater in the last 30 years!

Thank you for reading my blog.

Please contact me for any video filming queries or editing. GCV Productions has been in existence for 15 years and has produced many videos for clients in both KZN and Gauteng. Please visit www.gcv.co.za for more information. You can contact Guy Crosbie on 0721281823 or email him: guy@gcv.co.za

Regards

Guy Crosbie

GCV Productions and BYLP22

Hi everyone. Welcome to another edition of GCV Productions blog, no 1 videographer durban. Today let us talk about the Boxer Youth Leadership Experience at Zinkwazi during the month of March / April. Out of the thousands of entries received, Boxer selects 50 winners. The 50 kids are flown from all over South Africa to Zinkwazi KZN. Most of the children at the camp have never flown before.

The kids arrive on Monday and are bussed to the camp on Durban’s North Coast. Friendships develop straightaway as the scholars are introduced to the instructors as well as their new living camps for the next week.

“Life begins at the end of your comfort zone” is a rule the instructors enforce on the kids. Each student is encouraged to take part in activities which would normally bring feelings of fear. Activities include wall climbing, zip lining, archery, hiking and abseiling.

Days are filled with activities that teach leadership and build character. “Teamwork Makes The Dreamwork” is another favourite quote from the kids as they work together through the week.

The 50 lucky winnerss of the Boxer Youth Leadership Experience arriving at King Shaka International Airport in KZN.

An amazing opportunity is arranged for the visiting kids to head down to the beach which is a first for most of the kids. Fun, sun, volleyball and swimming is an amazing experience for all the kids to have.

The whole experience is 6 days in total with prizegiving on the Friday. Each student is presented a certificate from the Boxer Exec who visit with other delegates.

Prizegiving at BYLP2022

Videographer Durban – Monster Energy Ultra – behind the scenes

Hi guys, welcome to part 2 of the blog. Today I want to talk about equipment needed for a product video. At Videographer Durban we have the best equipment required for the shoot. We shoot on the Sony a6600 Mirrorless camera. Lights are Manda CN-600CSA LED light 126 – LED Video Light. One light is fixed onto a stand while the other is a smaller handheld light, what is called a sungun in the video industry

The tin is filmed on a 360 rotating display turntable which allows the tin a full 360 degrees. www.electromannsa.com/

The tin is sprayed down to create the look of being ice cold and forming condensation. The display turntable requires a usb connection to a powerbank while in use or AAA batteries. Please be careful when sparaying water on the tin to not damage the mechanics of the turntable.

360 Degree Round Rotating Automatic Display Stand

Black cloth is required for the background, preferably a matted black cloth. My girlfriend kindly bought the backdrop so a very big thank you to Maxine Jeannette Roberta Maré. Please see below pics of my girlfriend….isn’t she beautiful!

It is very important you know exactly the shots you looking for. If you working on your own it can be tricky to make everything happen at the same time. Let me give you an example. The tin turns on the turntable, I like to spray the tin with water to get the effect of water droplets running down the tin. To get that look the water droplets need to be placed on the tin as soon as before filming can take place. In my video the lighting movement was very important too. The lights are moved by hand at the same time the water is sprayed on the tin. You can understand now that it can get very difficult to make everything happen at the same time.

Thats all for now guys…thank you for reading. Please all come back for part 3 where will discuss bringing all the elements together and the editing.

Please do not hesitate to contact me should you have any queries.

Regards

Guy Crosbie

Videographer Durban

Behind the ‘Monster Energy Ultra’ video shoot

What does it take to film a short product video

Hi friends, Welcome to another blog from the no 1 videographer durban. Today lets talk about the new video that was uploaded to You Tube yesterday for the Monster Energy Ultra video. This blog is coming to you from the best video company in Durban.

If you have not seen the video please click on the following link: https://youtu.be/Fd1lQvrkHuw

I do hope you all like it. The idea behind the video is to promote a brand with some cool creative video shots and royalty free music? It allowed me total freedom to do as I please with camera and lighting techniques. Camera technique includes movement as well as movement of lighting.

Monster Energy lighting techniques

I will add a few photos from the video shoot which was done at my home over the weekend.

pictures taken from the video shoot

The video is 25 seconds from beginning to the end. The advert promotes the Monster Energy Ultra flavor which is sugar free. It happens to be my favorite flavor for the sugar free range. The idea to film this advert came about due to the following: I have filmed and edited for the corporate clients for over 20 years now. Every single video has requests and guidelines from the client with reference to music, titles, camera shots / angles, video length and video formats.

A good videographer will work well with the client and understand exactly what the client wants. Meetings before the shoot commences can be called pre-production meetings. It is at this time the client lets the videographer know exactly what is required. To avoid wasting time and money it is important the client and videographer understand exactly what is required. It is therefore very important to have meetings beforehand.

The above video is a break from all of that. It can be said I am the client and the durban videographer I am deciding exactly what goes into the video and this comes from a thought, an idea. Very seldom can videographers do exactly what they feel like doing.

In part 2 we will continue with the blog.

For more information please contact Guy Crosbie @ www.gcv.co.za or email: guy@gcv.co.za

www.gcv.co.za

Camera & Sound part 3 – video company durban

Welcome to another blog from the no 1 durban video production. In the last blog we spoke about microphones and the right mic for your production. Today lets talk about the interview, which microphone is best.

At GCV Productions we film many interviews. Interviews are a great way to get information regarding the subject being filmed. Interview audio can act as a voice over for your video. At GCV Productions we film the interview and then film the visuals required relating to the interview.

What is the best microphone for the interview? It depends on many factors… a lapel microphone can be placed on the subject, lapels are a great way to get good clean audio provided there is not too much movement. Make sure the mic is placed properly on the subject to get a clean feed. Lapel microphones can be hidden on the subject ie. taped to the chest under the shirt. It is very important clothing does not rub up against the mic. Monitor audio very closely when using a lapel mic especially when placed under clothing. When using microphones always make sure you monitor your audio using good quality headphones.

Can I use shotgun mic to record interview?

Yes, a shotgun mic can be used, make sure mic can be placed as close to the subject without being in the shot. Point the mic straight at the subject, shotgun microphones are very directional. Keep the room noise levels down, shotgun microphones will pick up noise in the room. Ideally a shotgun mic is to be used in a quiet area and there is very little noise interference to the subject.

How to record interview if ambient noise is loud?

Lets give an example…you are asked to interview a sportsman at a stadium during a live sports event. There is a lot of noise and the cheering from the crowd is very loud! The best microphone for this example is to use a mic similar to part 2, a cardoid pick up pattern. This pattern allows ambient noise to be low while subjects voice is clear.

Patrick Lambie being interviewed by Supersport using a handheld microphone.

The above handheld microphone will pick up very little ambient noise from the stadium. The mic must be kept close to the subjects mouth. A lapel mic will not be ideal for this situation.

Lapel microphone

Above is a lapel microphone. These are great to free up the hands and keeps the mic at a constant good distance from the mouth. At GCV Productions we love the lapel microphone…we always get great quality sound from the lapel microphone. The lapel mic must be monitored as you will not know if the batteries have died because the battery pack clips onto the subject. ALWAYS MONITOR THE AUDIO FROM A LAPEL MICROPHONE

That’s it from GCV Productions, the no 1 Durban Video Company

Camera & Sound

Hi guys. Welcome to another blog from the best Durban Video Company. Today lets talk about how important good camerawork and sound is to quality videos. You want the viewer to be glued to your videos. In order to keep your viewer entertained make sure you start the process with good quality visuals and sound. Sound is a very challenging medium to work with. Quite often mistakes are made when recording audio in videos / films.

Let us look at the fundamental rules we need to follow when aiming to record good audio.

  1. Make sure you are using the right microphone for the job. How do you know which mic is right….we will discuss that here. Either a mic is seen or not seen, in other words your production requires the mic to be out of sight or it doesn’t. A mic out of sight might be a boom mic or a hidden lapel mic. A boom mic is often used on film sets operated by a boom operator and is often just out of sight of the camera view.
Boom operator on a film set

A lapel microphone can be used but limited to one person and a narrow pick up field. Pick up field is the area around the mic that can be picked up by the mic. The pick up area is very important to what sound sources are being recorded. A boom mic has a large ‘pick up field’ which can include a few actors in a room.

2. For good sound recording it is important to get rid of any surround noise. Surround noise can be traffic, wind, ambient sounds and alarms / telephones. Even fluorescent lights give off a hum and can be heard on some microphones. At GCV Productions we are often in retail stores and can hear drinks fridges in our recordings. Please have a look at the following clip and lets discuss why the handheld mic is chosen.

Lee from Boxer is using a Shure SM58 microphone, the reason for this choice of mic is to eliminate the background noise that happens in a retail store. The Shure SM58 does a great job eliminating surround noise that are not needed for this type of video. Lee could possibly get away with wearing a lapel microphone but we would need to be very careful of the other sounds nearby. Lets have a look at the pick up field for this particular microphone

Shure SM58 cardiod pickup pattern

Above is the pickup pattern for the Shure SM58. Any sound outside of that pattern will not be recorded unless it is very loud. GCV Productions uses the Shure SM58 for the best audio quality in our video productions.

Thank you for reading our blog. Please look out for Part 3 coming soon.

For any video / audio questions please contact Guy Crosbie on +27721281823 www.gcv.co.za

Basics for video filming

Hi guys. Welcome to another vlog from the number 1 Durban Video Production Company. Today lets talk about the basics to get video production right. Remember these points are from GCV that has been in the video business for 20 years.

GCV Productions, no 1 video company Durban

Camerawork

All video production begins with camera work ( if not writing a script or pre production). Today most cameras are filming in HD / 4K. Make sure the conditions are right before filming, some conditions we will look at is:

Lighting: Make sure you have sufficient light when filming. If ambient light is low you need to set up a light. Sunlight is great but watch out for shadows and silhouette. Cameras on auto will close the iris if the incoming light is bright. That means your subject will look silhouette / too dark with a bright background.

Try use a tripod if possible unless the camera has stabilisation. It’s nice for cameras to have a bit of movement but uncontrolled movement or shaky shots is jarring to the eye. Your video must be comfortable to watch for the viewer. Cameras zooming in can become very unsteady…the more you zoom in the more unsteady the camera becomes.

Get your camera close to the subject if you are using an on-board microphone. If you are unsure about camera settings you can get away with automatic camera settings when learning how to film. Also keep camera at eye level with the subject, once you are more confident with the camera you can include camera angles above or below the subjects eye line. Camera angles create mood, you will learn these as we go along with camera skills and shot motivation.

Eye level with the subject: keep camera eye level with the subject unless purposely wanting to shoot above or below the subject to create mood. Eye level is the most natural angle and the most comfortable on the eye.

Lighting is not required unless we do not have the required ambient light. Cameras on automatic will accommodate for low light but this might be risky as the shot can become grainy. Grain cannot be seen on small camera LCD screens but the grain will definitely appear on a bigger screen like a PC 21 inch screen or TV. Similar to camera angles, light can create mood. We will look at how lighting can be used to affect the mood of the shoot.

Please join us in Part 2 for “Camera and Sound”

Contact me at GCV Productions; www.gcv.co.za, guy@gcv.co.za.

Video Company Durban

Hi guys

Monday here, overcast with rain. Lets look at more projects GCV Productions, no 1 video company Durban took on during the Covid pandemic. As the lockdown levels eased we produced less videos as staff were going back to work. Boxer Liquors were still operating under restrictions…only open from Monday till Thursday

Boxer Liquors operating hours during Lockdown level 3

Staff from Boxer Liquors would be incorporated into the superstores on the Friday and weekends. There was no retrenchments and no salary cuts during the restricted hours.

Another huge setback we experienced in KZN was the looting that scarred the province during the month of July. Boxer Superstores was severely hit in the KZN and Gauteng Province. Filming was done at the Berea store as well as West Street

Boxer Berea at the Berea Centre Durban

GCV Productions, no1 Video Company Durban and Boxer Superstores

Welcome to another edition of GCV Productions blog. We have a lot of catching up to do. In the last edition we discussed the videos that were created for Boxer Superstores during the Covid pandemic in South Africa

The first edition of the Corona video (Corona was the word used more in the beginning before changing to covid) went out on the 12th February 2021. After that we produced roughly 3 videos a week. Each video addressed staff on what the virus was about and what the company was doing to put safety measures in place.

Boxer news covered protecting staff and customers from the Covid Virus, collecting food parcels countrywide as well as working closely with PnP, Feed The Nation initiative.

Boxer Superstores Hunger Relief Programme donating to those in need across South Africa

And so the editions of the Covid videos began. We limited the travel due to the lockdown and received footage from a company in JHB called Two Old Dogs in JHB. www.twoolddogs.co.za. Kobus and Paul from Two Old Dogs would film at Boxer stores in Gauteng and send us the footage to use in our videos.

Some of the safety posters for the Service Departments

As the lockdown levels eased so we ventured out more to cover stories for example the opening of the Boxer at Berea Centre, Durban.

Above is the link for the video at the opening of Boxer Berea Centre

Well that brings a close to another edition, thank you for reading and please get hold of us at www.gcv.co.za or email: guy@gcv.co.za