All Things Video

Videography has changed the visual world. It is the topmost content on the internet. Social media nowadays are more and more focused on creating videos and YouTube plays a huge role in the rise of Video content. With marketing now more visual-based, let us look at all things videos and how they impact us.

Video production takes a lot of creativity. From scripts to visualizing, filming, and then editing to bring an idea to life through production. Getting the message of your video right is fundamental. Before getting into all the details of how video production works, let us understand why videography has gained so much popularity.

The Strength of YouTube

Whenever someone speaks of videos, the name of YouTube goes untouched. It is one of the biggest and most popular social media platforms in the world right now. From containing vines to education to music, YouTube has it all. Your videos that you upload on YouTube not only show up when searched on the site but also in other different search engines.

4 million videos are viewed per day on YouTube and over 800 million users visit YouTube every month. It is also one of the best platforms to express your creativity as well as your business. More and more people are uploading videos, publishing their skills, and working on the internet via YouTube.

Free to use

Apart from using YouTube Premium, it is free. The website is accessible via the app or website from all over the world. This gives you the advantage to experiment and post your content without worrying about any form of expense.

You can post almost any form of video with no time limitations and have people subscribe to your channel helping you grow. YouTube being free means that your audience is also freely using social media to view your content.

Monetization for video content

Video Production Durban – YouTube

Your views on YouTube not only put you out in the market but also makes you money. Many people all over the world are earning their living by the help of creating video content, publishing them, and generating revenue from YouTube.

With your videos always up and running on your channel, there will always be an incoming coming from YouTube once your videos are eligible for their monetization policy.

Audience Growth

YouTube search and its algorithm make it easy to get noticed. This helps you get millions of views and many more subscribers. It is an easy platform to live your dreams and grow a fan base. Your videos are also suggested with similar videos so similar audiences are provided with the best video content out there, making you grow your audience as well.Business Promotion

With videos playing one after another comes the interval with ads. For businesses who are looking to brand and promote to a wider audience, these advertisements are to help them. Businesses can simply put out an ad or a small video package promoting their brand and reach out to many.

Ads deliver brand-related information to you. This helps such businesses get noticed and grow as a brand promoting their product.

Why Does Your Company Needs Video For Marketing?

Video productions help grab attention. Businesses use videography nowadays to promote their products, grab customer interest and also invite future investors into their business. Here are some of the reasons why videos are being used more these days than static pictures.


A video package when launched is much more visualizing than the traditional ways of promotion via static photograph ads. Videos help explain the business or product better. They can visually show features that will draw more and more people into investing in their business.

If not, they will still be aware of the product existing in the market as they have seen it because of the video visuals.

Message deliverance 

A brand to connect to a wider audience needs to tap into their emotions. Videos that carry messages will reach out to a wider audience than ever before. It will emotionally connect the audience or customer to the product leading them to invest in it.

When a message is visually represented it is well understood by the audience as well. This helps promote brands that are looking to make an impact or create awareness.


Apart from all the business motives and marketing, videos, in general, are enjoyable to watch. This is why there are sites other than YouTube which promote all kinds of video content such as Instagram, TikTok, etc. People love watching and making videos. Whether it’s a movie or a music video, the audience loves something they can visualize.

Instead of reading an article, sometimes a group of audience members would just look it up on YouTube to have a better idea.

Videos work well for SEOs

Uploading your videos on social media platforms helps target common search terms that help your business get to the topmost pages of Google. Google also includes YouTube suggestions for many search results.

Videos can be used in many different ways

When it comes to video production, it is an open field to try out different ideas. Marketers have also grabbed this opportunity to have plenty of options in which they can use video content to promote themselves. It is an easy way to find ideas that fit into the company’s marketing goals.

Make Engaging Videos With GCV Video Productions Durban

If you are looking for ways to grow your business using videos to grab a wider audience, then consider a trustworthy GCV Video Productions which consists of the best videographer Durban has to offer.

Our Video Company has produced many videos for some of the biggest South African and international brands. Subscribe to our YouTube Channel to never miss out on our videos.


Videos are enjoyable to watch. It helps explain the business or product better, being more descriptive and delivering the right message to the right audience. People around the world are earning their living by creating videos.

Uploading your videos on social media platforms helps target common search terms that help your business get to the topmost pages of Google., videography Durban

videography durban flooding video

Hi everyone.

I know it has been a while but it has been very busy. I will post a few videos from the last two months and share with you guys all the work that has been happening. Just short of a month ago KZN was hit with severe flooding, 435 deaths with bodies still unaccounted for and millions of rand’s worth of damage to property across Kwa-Zulu Natal.

On Monday 11th April I was returning from Westville to Pinetown, I noticed the traffic at the Stapleton off ramp was backlogged, this either means an accident or…the river (Bloodbank River) is rising above the bridge and running over the road (Stapleton Road). I rushed home and got the drone. I drove to a road nearby the Bloodbank River bridge. In the pouring rain I switched the drone on and took off to get some river footage. I was very careful to fly the drone in the pouring rain. I could not risk damage to the drone.

The Stapleton Rd off ramp under water on 12th April 2022

As you can see in the video, the road is completely underwater. This intersection is always severely hit in heavy rains. At the moment of filming it was raining very hard! I was very fortunate to not have any damage to the drone. GCV Productions strives to be the best videographer durban.

Below are some links to other flood damage in Durban. It has been reported the floods have been the worst flood distater in the last 30 years!

Thank you for reading my blog.

Please contact me for any video filming queries or editing. GCV Productions has been in existence for 15 years and has produced many videos for clients in both KZN and Gauteng. Please visit for more information. You can contact Guy Crosbie on 0721281823 or email him:


Guy Crosbie