Video as a Marketing Tool by Andrew Mills
“Video is a very powerful marketing tool that exists for marketeers both locally and internationally to consider. Online video is quickly becoming the key means for people to satisfy their entertainment needs as well as information needs. Businesses that do not acknowledge video production will definitely lose out on what video can offer and does offer businesses that are grabbing this opportunity with both hands.
Most importantly video is all about content and if we look at the mass gains and likes of You Tube we know there are more than 1 billion users that log on and watch an accumulation of videos every single month and it’s growing rapidly everyday.
We know there can be bad videos with bad content and likewise one can also see great, well filmed professional videos and the relevant content that surrounds that area too so its very important to be relevant and utilize this portal to convey the message you want ultimately to your staff or key target audience
They say a picture paints a thousands words but with video it really can be a lot more for any potential business out there that really wants to get a grip of this effective medium
What we always need to remember is there is a lot of channels available to us and when it comes to content it is so critical so as a marketeer you have to think about your audience, who they are and how do you make your video content relevant”
GCV Productions and Boxer have worked together for over 15 years developing marketing, training and promotional videos.
For more information regarding developing a video for your company please contact Guy Crosbie @ GCV Productions. guy@gcv.co.za 0317025227
