Behind the ‘Monster Energy Ultra’ video shoot

What does it take to film a short product video

Hi friends, Welcome to another blog from the no 1 videographer durban. Today lets talk about the new video that was uploaded to You Tube yesterday for the Monster Energy Ultra video. This blog is coming to you from the best video company in Durban.

If you have not seen the video please click on the following link:

I do hope you all like it. The idea behind the video is to promote a brand with some cool creative video shots and royalty free music? It allowed me total freedom to do as I please with camera and lighting techniques. Camera technique includes movement as well as movement of lighting.

Monster Energy lighting techniques

I will add a few photos from the video shoot which was done at my home over the weekend.

pictures taken from the video shoot

The video is 25 seconds from beginning to the end. The advert promotes the Monster Energy Ultra flavor which is sugar free. It happens to be my favorite flavor for the sugar free range. The idea to film this advert came about due to the following: I have filmed and edited for the corporate clients for over 20 years now. Every single video has requests and guidelines from the client with reference to music, titles, camera shots / angles, video length and video formats.

A good videographer will work well with the client and understand exactly what the client wants. Meetings before the shoot commences can be called pre-production meetings. It is at this time the client lets the videographer know exactly what is required. To avoid wasting time and money it is important the client and videographer understand exactly what is required. It is therefore very important to have meetings beforehand.

The above video is a break from all of that. It can be said I am the client and the durban videographer I am deciding exactly what goes into the video and this comes from a thought, an idea. Very seldom can videographers do exactly what they feel like doing.

In part 2 we will continue with the blog.

For more information please contact Guy Crosbie @ or email:

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