Video Production – Do’s and Dont’s Part 2

Production

Everything comes together at the Production phase.  This is when filming takes place on location for a few hours, days, weeks or months.  All gear would have been checked at a “Gear Check” Crew would work together to get the actual job done and cast would be doing their part in front of camera.  Call Sheets will inform everyone who needs to be where when at the video production.  Security, Medical and catering will be available depending on the size of the shoot.  Quite often video production will make the most of daylight, this means an early start depending time of year.

Each crew member has a job to do.  Lighting crew will look after lighting, rigging will look after rigging.  Skills will come together to get a job done in the allocated time and allocated budget.  The Producer will watch the purse strings and make sure the production stays within the allocated budget.  It is very important everyone on set / location works together, jobs will overlap and egos can clash.  The director is the boss although quite often he is not the person calling the shots, this is done by the AD – Assistant Director.  He will take orders from the director and make sure the message gets to the crew and cast.

Post Production

Post Production is basically the editing of the footage to make the video, TV show or film.  Editing can be a very daunting process and very time consuming.  Editing itself is broken down into segments called offline and online although this seems to apply to editing a few years ago.   Today all footage is digitised…in other words all the footage is captured onto a video edit computer ready for the director and editor to scroll through and start the edit process. Editing brings the video footage, titles, SFX, music and graphics together to make a final programme.

GCV Productions
GCV Productions

GCV Video Productions is a video production company based in Durban KwaZulu Natal, South Africa.

For more information regarding a video production please call Guy Crosbie @ GCV Productions. cell: 0721281823, email: guy@gcv.co.za

 

Video Production – Do’s and Dont’s – Part 1

Video Production – Do’s and Dont’s – Part 1

video production1Video production starts way before the camera records a shot.  Schedules are put in place weeks or even months before a production actually starts.   This stage is called Pre Production.

Pre Production.

Pre Production will include the creation of treatments, storyboards and call sheets as well as sourcing locations, putting a video production crew together and auditioning for cast.  Pre Production is definitely the most important part of the production as this is the foundation for your production.  Shaky foundations means problems are bound to occur and this can be very costly to your budget and time.  Time is definitely money so your pocket will definitely suffer if mistakes are made during Pre Production.

Video Treatment 

A video treatment occurs when selling your project to a potential client or sponsor. It is quite often the only opportunity you have to get backing for your project.  The treatment must portray to the client exactly what they will expect, delivering a clear synopsis of your project. No client or sponsor means no production.

Storyboard

A storyboard is a graphic representation of how your video will unfold from start to finish.  Storyboards help with visualising what to expect from scene to scene.  Storyboards need not be long but must definitely have enough content that the client better understands your project visually.  Some video productions may not require a storyboard such as a training video.  A talking head video with slides may not require a storyboard for the client to get a visual understanding.

Cast and Crew

Sourcing cast and crew is important.  The right crew is required for the job at hand.  Crew can include DOP – Director of Photography, Cameraman, Sound, Gaffer, Technician and Runners. Crews can range from 2 to 100 people.  Bigger productions may split the crew so that double the amount of filming can get done in the same amount of time.  Budget is also important when hiring crew, not every cameraman charges the same per day.  Some crew include their own equipment, some don’t.

Boxer Super Shopper Show
Boxer Super Shopper Show

For an effective video production it is vital Pre Production runs smoothly and issues are ironed out so that the actual production runs smoothly

Production is the filming on location.  All crew and cast come together for the actual video or film to be shot.  This could last from a few hours to a couple of months.  Not everyone is required on the same day, time schedules and call sheets need to be formulated during pre production so that cast and crew know where and when to be available.

A call sheet has all crew and their contact details made available.  Call sheets inform cast and crew what is happening when and where. Start times are listed so everyone involved on the video production is on the same page so to speak.

end of part 1

GCV Productions
GCV Productions Guy Crosbie Video Productions

 

GCV Video Productions is a video based business situated in Durban KwaZulu Natal.  GCV specialises in the production of corporate, training and promotional videos.  For more information regarding a video production durban please contact guy on 0721281823 / guy@gcv.co.za.  www.gcv.co.za

 

Video as a Marketing Tool

Video as a Marketing Tool by Andrew Mills

“Video is a very powerful marketing tool that exists for marketeers both locally and internationally to consider.  Online video is quickly becoming the key means for people to satisfy their entertainment needs as well as information needs.  Businesses that do not acknowledge video production will definitely lose out on what video can offer and does offer  businesses that are grabbing this opportunity with both hands.

Most importantly video is all about content and if we look at the mass gains and likes of You Tube we know there are more than 1 billion users that log on and watch an accumulation of videos every single month and it’s growing rapidly everyday.

We know there can be bad videos with bad content and likewise one can also see great, well filmed professional videos and the relevant content that surrounds that area too so its very important to be relevant and utilize this portal to convey the message you want ultimately to your staff or key target audience

They say a picture paints a thousands words but with video it really can be a lot more for any potential business out there that really wants to get a grip of this effective medium

What we always need to remember is there is a lot of channels available to us and when it comes to content it is so critical so as a marketeer you have to think about your audience, who they are and how do you make your video content relevant”

Andrew Mills
Andrew Mills is the Marketing Director for Boxer

GCV Productions and Boxer have worked together for over 15 years developing marketing, training and promotional videos.

For more information regarding developing a video for your company please contact Guy Crosbie @ GCV Productions.  guy@gcv.co.za 0317025227

GCV Productions
GCV Productions

Video Production as a Marketing Tool

Andrew Mills, Boxer Marketing Director, had the following to say about Video Production as a marketing tool:

“Video production has been very effective for us as a retailer over the years.  I remember back 20 years ago when we didn’t have the power of video production to be able to send our message back to the staff, we were definitely not in the place of communicating with our staff as effectively as we can today.  If I can take you back a number of years when we had fewer number of stores in the greater province of KwaZulu Natal, South Africa,  we had roughly 25 stores as we expanded into the Eastern Cape Province. We found as time went by the ability to get all the store staff and store management to the Head Office to communicate with them became costly from a time and cost perspective, and it just was not making financial sense to do this.  However, the importance of being able to roll out more stores in the country created the need for us to bridge the potential communication gap we could see arising hence we relied on video to act as a bridge, to be able to connect ourselves as management at the Head Office with our stores.

We have noted over the years, we are now in our 39th year of trading, in particular when we had these accelerations of store roll outs around the country that using the power of visual to communicate the message we want means that I can be consistent in the way I tackle the information.

Added to that when we send out videos not only are we educating staff we are informing them of whats currently happening or will happen in the business and its also a form of entertainment where they get to experience a slice of life which potentially might not happen in their area of trade but is happening elsewhere.  Video keeps them up to date for the greater good of the team and it empowers them.

At the end of the day I have noticed that when we visit stores around the country we have staff come talk to us about what they saw and they remember that particular edition they received and the content being depicted by the power of video

What it comes down to is this….If i want to generate the desired result I rely heavily on the effectiveness of video as a national fast paced FMCG (Fast Moving Consumer Goods) business ”

Video Production as a Marketing Tool
Andrew Mills: Boxer Marketing Director

GCV Productions & the Boxer Super Shopper Show

GCV Productions recently went behind the scenes to capture the magic that goes into a Boxer Super Shopper TV promotional production.  Urban Brew TV Studios in Randburg was the location where all the glamour and glitz happened!

Two of the lucky finalists won a brand new Ford Figo and the 8 others  walked away with amazing household appliances ranging from fridges, to televisions and  washing machines.

GCV Productions was tasked with capturing the behind the scenes excitement for Boxer’s monthly Champ News Live Video for all Boxer staff countrywide to watch.  Filming commenced on the Wednesday with a pre production meeting at Urban Brew Studios, crew and contestants.  Auditors were present to make sure selection of contestants was done correctly.  Contestants were taken into the studio so that they were able to get a feel for the bright lights and the excitement they would experience the following day.

Thursday was an early start with arrival at the studio at 7 am.  Filming of the contestants arriving at the studio and crew setting up studio was in full swing.  Next was makeup and wardrobe for the contestants as well as the Show host Bongani NX.  Andrew Mills, Boxer Marketing Director, made sure a tight schedule was followed, it was very important shooting of the TV show had to commence at 10 am.

The TV show audience was briefed on what was expected of them while the contestants were taken through their final camera instructions.  10 am saw cameras going live…very exciting!  Fun was had by everyone involved and GCV Productions was fortunate enough to capture all the excitement and fun for the rest of Boxer to see.

Thank you to Andrew and his team for this great opportunity.

The filming of the game show was a great success, look out for the TV show on SABC and ETV.

Below is Game Show Host Bongani NX and the 10 lucky finalists!

Boxer Winners
Bongani NX and the lucky 10 contestants

Why a Training Video?

GCV Productions has been filming and editing training videos for McDonald’s SA for six years.  McDonald’s SA believe in the power of a local training video for their staff because of the following…

After every training session the trainers ask the trainees what did they find most informative about the training session, the answer is always the same…the training video.  Staff are able to grasp a training video much better than a typed manual and it is proven visual images are remembered much longer than words.  Videos made locally can better reflect procedures and practices rather than that from other countries.  Audiences relate better to videos that include their own colleagues and equipment they handle everyday.

Video brings the outside world to the training room.  Imagine teaching staff about life on an island, it would be very expensive to actually ship your staff out to an island, the next best approach would be to show them a video about life on an island…cheaper and safer.

Training videos can be viewed anytime and anywhere.  One can watch a section of the video again and again until the information presented is understood.  Put a subject professional in front of a camera and you have them when you want them over and over again.

Training video production can definitely add more interest and enjoyment to a training session.  And if you have a video team present you can put the trainees on camera, this is always fun and allows the trainee more involvement in the training session.

 

Please feel free to contact Guy Crosbie @ GCV Productions for more information regarding training video production

Guy Crosbie

cell:  0721281823.  email: guy@gcv.co.za

GCV Video Productions
GCV Video Productions

 

GCV Productions review

CREATING TRAINING VIDEOS FOR NEW STAFF

For years our firm has been training our new staff by hand.  We really felt that doing things hands-on was the way to go, and while we were a small company it really made sense.  But as we grew we noticed that it was not the most efficient way to get things done, so we decided to look at ways that we could streamline our training system.

After consulting with a number of colleagues in our market, we determined that creating training videos was the most efficient way to train our staff.  Not only would we ensure that everyone had the exact same amount of training, but it would free up our company leaders to focus on their departments without interruption.

Corporate video production durbanWe sent out requests to a number of video creation agencies, and after entertaining many offers, we decided to work with GCV Video Productions.  GCV specialized in training video production durban and we leveraged their expertise to create our training programs.  They worked closely with our HR department and training managers to come up with a training program that would ensure that all of our new hires entered our workforce at the same skill levels.

The completed training videos delivered to us were professional quality and more than exceeded our expectations.  We will be implementing these training videos with our next batch of hires in early May and we are excited to see the results.  Working with GCV Video Productions was one of the smartest decisions that we have made this year.

 

Creating Training Videos for New Staff