A Day in the Life of a McDonald’s Training Video Shoot by GCV Productions.

McDonald’s Training Video experience

GCV Productions and McDonald’s SA have been working together creating training videos since 2010.

Day 1

The RSG Team at McDonald’s SA

The RSG (Restaurant Solutions Group) Team at McDonald’s SA is made up of Michele Oosthuizen, Willem Potgeiter, Winnie Nyapisi and Deirdre van der Merwe.

A training video at McDonald’s will take roughly 3 days to film. Quite often a new restaurant will be selected so that equipment is up to date.  The pre production phase can be applied to the McDonald’s team – the team will make sure the restaurant is well briefed on the video shoot, all equipment is clean and in good working order and all utensils are available in the restaurant. Crew will need to be informed that a video team will be at the restaurant so they will most probably have to share their kitchen with a cameraman and the RSG team.

McDonald's Training Video

Filming often commences roughly around 9 am after a good hearty breakfast. The team will follow a basic time schedule of what department is presenting what.  Time is also given to viewing footage at intervals to make sure correct procedures are followed.  Either interviews are done first or build procedures in the kitchen.  The training video begins with an introduction from a  Marketing member, new products are introduced to the crew as well as new procedures for the quarter ahead.  Menu boards at front counter and drive thru are discussed in detail. After Marketing has done their part the RSG team takeover.  The camera moves into the kitchen and a new build procedure is filmed.  A ‘build’ is the makeup of a burger-the exact ingredients used and procedures followed to make the burger.

ice cream

Measurements and procedures are exact so quite often this procedure will be filmed more than once!  A dedicated crew member will work with the RSG Team performing the demonstrations for the camera.   Filming will often continue until a lunch break is taken at 1 pm, the team order off the menu and lunch is served in the restaurant.  Lunch is also the time allocated to viewing footage from the morning session.

McDonald's SA

The afternoon session will quite often start with Build procedures or the introduction of new equipment or procedures.  The dedicated crew member is rehearsed with the new procedure or equipment before the camera rolls.  Sometimes IT Department is brought in if till procedures are filmed.  Footage will be viewed again in the afternoon in case anything needs to be reshot.  Filming day ends roughly 4 pm.

End of part 1

GCV Productions is a video production company based in Durban KwaZulu Natal, South Africa. For more information please contact Guy Crosbie @ GCV Video Productions cell: 0721281823  email: guy@gcv.co.za

GCV Productions
GCV Productions

 

 

 

 

 

 

 

Video as a Marketing Tool

Video as a Marketing Tool by Andrew Mills

“Video is a very powerful marketing tool that exists for marketeers both locally and internationally to consider.  Online video is quickly becoming the key means for people to satisfy their entertainment needs as well as information needs.  Businesses that do not acknowledge video production will definitely lose out on what video can offer and does offer  businesses that are grabbing this opportunity with both hands.

Most importantly video is all about content and if we look at the mass gains and likes of You Tube we know there are more than 1 billion users that log on and watch an accumulation of videos every single month and it’s growing rapidly everyday.

We know there can be bad videos with bad content and likewise one can also see great, well filmed professional videos and the relevant content that surrounds that area too so its very important to be relevant and utilize this portal to convey the message you want ultimately to your staff or key target audience

They say a picture paints a thousands words but with video it really can be a lot more for any potential business out there that really wants to get a grip of this effective medium

What we always need to remember is there is a lot of channels available to us and when it comes to content it is so critical so as a marketeer you have to think about your audience, who they are and how do you make your video content relevant”

Andrew Mills
Andrew Mills is the Marketing Director for Boxer

GCV Productions and Boxer have worked together for over 15 years developing marketing, training and promotional videos.

For more information regarding developing a video for your company please contact Guy Crosbie @ GCV Productions.  guy@gcv.co.za 0317025227

GCV Productions
GCV Productions

GCV Productions review

CREATING TRAINING VIDEOS FOR NEW STAFF

For years our firm has been training our new staff by hand.  We really felt that doing things hands-on was the way to go, and while we were a small company it really made sense.  But as we grew we noticed that it was not the most efficient way to get things done, so we decided to look at ways that we could streamline our training system.

After consulting with a number of colleagues in our market, we determined that creating training videos was the most efficient way to train our staff.  Not only would we ensure that everyone had the exact same amount of training, but it would free up our company leaders to focus on their departments without interruption.

Corporate video production durbanWe sent out requests to a number of video creation agencies, and after entertaining many offers, we decided to work with GCV Video Productions.  GCV specialized in training video production durban and we leveraged their expertise to create our training programs.  They worked closely with our HR department and training managers to come up with a training program that would ensure that all of our new hires entered our workforce at the same skill levels.

The completed training videos delivered to us were professional quality and more than exceeded our expectations.  We will be implementing these training videos with our next batch of hires in early May and we are excited to see the results.  Working with GCV Video Productions was one of the smartest decisions that we have made this year.

 

Creating Training Videos for New Staff