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Why Every Business Needs a Training Video (And How to Get Started) Introduction A training video production company exists to solve a very specific, very common business problem: the same information being explained, inconsistently, over and over again by different people. The real cost of not having training videos Every time a manager re-explains a […]

Corporate Video vs Marketing Video: What’s the Difference and Which Do You Need? Introduction Corporate video vs marketing video is a distinction many businesses don’t realise matters until they commission the wrong one for their goal. Both involve a camera crew and an edited final product, but their purpose, tone, and distribution are very different. […]

What to Look for When Hiring a Video Production Company in South Africa Introduction Hiring a video production company in South Africa for the first time can feel overwhelming.  There’s no shortage of freelancers and studios claiming they can deliver, but experience and output quality vary enormously. Here’s what actually separates a dependable production partner […]

How Much Does Corporate Video Production Cost in South Africa? Introduction Corporate video production cost in South Africa varies more than most business owners expect — and that’s because the price depends on far more than just “how long is the video.” If you’ve requested a few quotes and seen wildly different numbers for what […]

The best lighting techniques for fashion photography Photographing fashion requires careful consideration of lighting to capture the clothing, textures, and colors in the most flattering and impactful way. Here are some lighting techniques commonly used in fashion photography: Natural Light: Utilizing natural light can produce beautiful and soft results, especially during the golden hours of […]

When to film in HD and 4K Deciding when to film in HD (High Definition) or 4K resolution depends on several factors related to your project’s requirements, budget, and distribution platform. Here are considerations for each resolution: Filming in HD (High Definition): Cost-Effectiveness: HD filming can be more budget-friendly in terms of equipment and post-production […]

Correct lighting for your video interview Achieving the correct lighting for a video interview is crucial for ensuring clarity, professionalism, and visual appeal. Here are some tips on setting up proper lighting: 3 point lighting for a video interview Use Soft Lighting: Avoid harsh overhead lighting or direct sunlight, as these can create strong shadows […]

Photography, cell phone vs DSLR camera Hi everyone, welcome to another blog on the very popular GCV Blog where we talk all things video and photo. Today Id like to tell you and show you the difference between photos taken on a phone and an DSL / Mirrorless camera. There are a few photo examples […]